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RIGHT Lead Creative Prompt Builder

COLLECT THE 9 RIGHT CREATIVE INPUTS AND BUILD A READY-TO-USE LLM PROMPT.

Define the exact-fit prospect, the problem that proves fit, the proof, constraints, and the one-second visual signal. Add brand context if you have it, then generate the finished prompt.

Browser-based workflow. Your draft stays in this browser and is not sent to an LLM by this tool.
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Step 1 of 3 · Optional

Brand Setup

Add brand context if it is available. A website or brand guide can replace manual brand details; sizes and ratios can still be selected separately.

Brand Source

Optional · add what you already have

Use the client or offer website the LLM should reference, if accessible.

Paste a shareable brand guide URL when one exists.

PDF or image. Attach the same file when you paste the finished prompt into an LLM.

Target Sizes & Ratios

Optional · select all that apply
Step 2 of 3

The 9 RIGHT Creative Inputs

Keep each answer specific enough that the right prospect recognizes themselves and the wrong prospect understands the offer may not be for them.

1

What exactly are we selling or asking them to do?

Examples

• Finance a primary home with 1% down by buying the home now and the land later.

• Request a lead-quality audit for an established business already spending $20k+ per month on Meta.

Add the offer before continuing.
2

Describe the person or company we actually want — not the broad audience.

Examples

• Qualified primary-home buyers with good credit who want to preserve cash or afford more home.

• Established lead-gen businesses with an active sales team and meaningful paid media spend.

Describe the exact-fit prospect.
3

What qualification realities should already exist?

Examples

• Good credit or better, buying a primary residence within the next 6 months.

• Proven offer, $20k+ monthly Meta spend, and a CRM that tracks lead outcomes.

Add the qualification realities that must already be true.
4

What is happening in their life or business that indicates they are a valuable prospect?

Examples

• Traditional financing requires too much cash upfront or limits the home they can afford.

• Meta generates plenty of form fills, but the sales team says too few are genuinely qualified.

Add the expensive or exact-fit problem.
5

What do they actually want to happen?

Examples

• Preserve more cash upfront while increasing home-buying power.

• Increase the percentage of leads that become qualified sales opportunities.

Add the desired outcome.
6

Who do we not want clicking?

Examples

• Low-credit borrowers, investors, second-home shoppers, and casual browsers.

• Pre-revenue companies or businesses still validating their first offer.

Add the meaningful disqualifier.
7

What proof, mechanism, differentiator, testimonial, process, guarantee, or credential can we use?

Examples

• 29% more single-family homes available, 125+ more square feet, plus an approved buyer testimonial.

• A documented process, CRM-backed qualification data, relevant credentials, and an approved client testimonial.

Add at least one approved reason to believe.
8

Keep this focused on what the creative must avoid and any compliance language it must include.

Examples

• Avoid “guaranteed approval,” exaggerated savings claims, and generic stock-family imagery.

• Avoid “cheap leads,” fear-based language, red warning graphics, and competitor logos.

Examples

• “For qualified primary-home buyers with good credit, buying in the next 6 months.”

• Include the exact legal or platform disclosure supplied by the client.

Add at least one creative constraint, or enter None if none apply.
1s

What single signal should the image communicate before someone reads the supporting copy?

Examples

• Buy with 1% down instead of 20% down.

• More qualified leads, not just more leads.

Add the one-second visual signal.
Step 3 of 3

Your Production-Ready Prompt

Review it, make any final edits, then copy it into the LLM of your choice.

Ready to use
9 RIGHT inputs Brand setup: Skipped
Built around the 9 RIGHT inputs.

The prompt uses the supplied fit criteria, proof, constraints, and one-second signal without adding unsupported claims.

Prompt copied