Brand Guide
DoodleLearning
Confirmed values are approved Brand Profile constraints. Items labeled Reference or Inferred are supporting context, not hard brand rules.
Logo & Identity
Confirmed
Mark logo
Confirmed
PNG · 150×150 https://doodlelearning.com/wp-content/uploads/2022/05/favicon-150x150.png
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Mark logo
Confirmed
PNG · 192×192 https://doodlelearning.com/wp-content/uploads/2022/05/favicon.png
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These website-sourced logo files were explicitly confirmed in onboarding. Client-provided SVG or transparent full-resolution PNG files should replace them when available.
Colors
ConfirmedBackground
#FFFFFFText
#1E1E1EPrimary
#3858E9Surface
#DDDDDDTypography
ConfirmedRobotobody
Imagery
Confirmed directionPhotography
Confirmednatural, polished lifestyle photography with realistic subjects and clean composition.
Illustration / Graphics
Confirmedclean line-based illustration/graphic treatment with simple geometry, restrained detail, and brand-color accents.
Image Treatment
Confirmedavoid unapproved filters, arbitrary color shifts, and visual treatments that conflict with the confirmed website references.
Approved visual assets
Website image reference
Confirmed
SVG · 246×45 https://doodlelearning.com/wp-content/uploads/2022/12/DoodleLearning-DE-Secondary-LeftStar-Neg.svg
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Website image reference
Confirmed
JPG · 1921×1081 https://play.vidyard.com/Tqvvh14ZGVsovkc9RH2DVt.jpg
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Tablet-DM@2x
Confirmed
PNG · 300×227 https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-DM@2x-300x227.png
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DTProdCard
Confirmed
PNG · 300×227 https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-Artboard-31@2x-300x227.png
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DEProdCard
Confirmed
PNG · 300×227 https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-Artboard-30@2x-300x227.png
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DoodleSpellProdCard
Confirmed
PNG · 300×227 https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-Artboard-32@2x-1-300x227.png
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Download on the App Store
Confirmed
SVG · 120×40 https://doodlelearning.com/wp-content/uploads/2022/05/apple-badge-en.svg
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Available at Amazon appstore
Confirmed
PNG · 572×168 https://doodlelearning.com/wp-content/uploads/2022/05/Button_Download_Amazon.png
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Website image reference
Confirmed
PNG · 782×782 https://doodlelearning.com/wp-content/uploads/2022/10/ForSchools-Lightbox-Artboard-1@2x.png
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Website image reference
Confirmed
PNG · 782×782 https://doodlelearning.com/wp-content/uploads/2022/10/ForSchools-Lightbox-Artboard-1_1@2x.png
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Parent Icon
Confirmed
PNG · 391×391 https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-Parents-min.png
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Teachers Icon
Confirmed
PNG · 391×391 https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-School-min.png
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Students
Confirmed
PNG · 391×391 https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-Student-min.png
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Components
ConfirmedCorner styles
CTA language
Creative Rules
Approved rulesDo
- Use the confirmed residential/lifestyle photography direction consistently.
- Keep illustration treatments consistent with the confirmed line/graphic style.
- Use only confirmed brand colors for major visual accents and UI elements.
Don't
- Do not introduce unapproved colors, filters, or visual treatments.
References
SourcesPrimary website
https://doodlelearning.com/Confirmed sourceOpen source ↗
Website image reference
https://doodlelearning.com/wp-content/uploads/2022/12/DoodleLearning-DE-Secondary-LeftStar-Neg.svgConfirmed sourceOpen source ↗
Website image reference
https://doodlelearning.com/wp-content/uploads/2022/12/DoodleLearning-DE-Secondary-LeftStar-Neg.svgConfirmed sourceOpen source ↗
Website image reference
https://play.vidyard.com/Tqvvh14ZGVsovkc9RH2DVt.jpgConfirmed sourceOpen source ↗
Tablet-DM@2x
https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-DM@2x-300x227.pngConfirmed sourceOpen source ↗
DTProdCard
https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-Artboard-31@2x-300x227.pngConfirmed sourceOpen source ↗
DEProdCard
https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-Artboard-30@2x-300x227.pngConfirmed sourceOpen source ↗
DoodleSpellProdCard
https://doodlelearning.com/wp-content/uploads/2025/03/Tablet-Artboard-32@2x-1-300x227.pngConfirmed sourceOpen source ↗
Download on the App Store
https://doodlelearning.com/wp-content/uploads/2022/05/apple-badge-en.svgConfirmed sourceOpen source ↗
Available at Amazon appstore
https://doodlelearning.com/wp-content/uploads/2022/05/Button_Download_Amazon.pngConfirmed sourceOpen source ↗
Get it on Google Play
https://lh3.googleusercontent.com/q1k2l5CwMV31JdDXcpN4Ey7O43PxnjAuZBTmcHEwQxVuv_2wCE2gAAQMWxwNUC2FYEOnYgFPOpw6kmHJWuEGeIBLTj9CuxcOEeU8UXyzWJq4NJM3lg=s0Confirmed sourceOpen source ↗
Website image reference
https://doodlelearning.com/wp-content/uploads/2022/10/ForSchools-Lightbox-Artboard-1@2x.pngConfirmed sourceOpen source ↗
Website image reference
https://doodlelearning.com/wp-content/uploads/2022/10/ForSchools-Lightbox-Artboard-1_1@2x.pngConfirmed sourceOpen source ↗
Website image reference
https://doodlelearning.com/wp-content/uploads/2022/10/ForSchools-Lightbox-Artboard-1@2x.pngConfirmed sourceOpen source ↗
Website image reference
https://doodlelearning.com/wp-content/uploads/2022/10/ForSchools-Lightbox-Artboard-1_1@2x.pngConfirmed sourceOpen source ↗
Parent Icon
https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-Parents-min.pngConfirmed sourceOpen source ↗
Teachers Icon
https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-School-min.pngConfirmed sourceOpen source ↗
Students
https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-Student-min.pngConfirmed sourceOpen source ↗
Parent Icon
https://doodlelearning.com/wp-content/uploads/2022/05/Lightbox-Icon-Parents-min.pngConfirmed sourceOpen source ↗