Case Study
Growing a streetwear store to $132,000 in monthly sales
A multiyear partnership that crossed $100,000 a month and later surpassed $1 million in annual sales.
Four15 Digital began working with an established streetwear brand in March 2020. Over the next several years, we helped develop its direct-to-consumer acquisition program through Google and Facebook, product-led creative, promotional testing and work on the shopping experience.
The first six-figure month arrived in March 2021: $111,295 in reported store revenue. By July 2023, monthly sales reached approximately $132,000. The December 22, 2023 report showed $1,123,266 in Shopify sales year to date, already 48% above the entire previous year.
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Milestone
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Reported store sales
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First six-figure month March 2021
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$111,295
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Later monthly high July 2023
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Aproximately $132,000
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Full year 2022
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$757,366
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2023 year to date Reported December 22
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$1,123,266
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These are store-level figures, not summed advertising-platform conversion values. The 2023 year-to-date comparison is against full-year 2022, not equal elapsed periods. Store sales do not establish net profit or advertising incrementality.
The brand already had a wholesale business, a Shopify store and prior advertising activity. Four15’s March 13, 2020 kickoff covered the account handover, product feeds, conversion tracking and an initial media ceiling of $7,500. April’s recorded spend was $5,412.
Early work focused on finding an effective combination of product, offer and audience. Product-focused ads and clear price points emerged as useful approaches. We also built ways to reach past purchasers and capture prospective buyers for follow-up, giving the brand more opportunities to convert interest beyond the first visit.
May 2020 reached a reported $95,010, but the store did not cross $100,000 until the following March. The relationship continued through a softer 2022 and a stronger 2023. It was a multiyear effort to improve acquisition and retention while adapting to changing demand, budgets and platform behavior.
We tested product-specific ads, dynamic catalog creative and promotional offers against broader lifestyle approaches. Later campaigns emphasized new releases and categories such as stacked denim, cargo pants and twill. Creative reviews informed which products and formats received attention, while feed checks addressed missing images, price mismatches and disapproved products.
Google became the main revenue-driving advertising channel in the notes. The program evolved from brand search and Shopping into Performance Max, with tests of product groups, feeds, landing pages and new-customer acquisition. In 2022, Four15 introduced a new-customer campaign and applied a brand exclusion to its test. The following year’s notes explicitly connected ongoing growth with the work done to acquire customers during 2022.
On Facebook and Instagram, we used prospecting alongside audiences built from site visitors, cart abandoners and past buyers. Early work connected Facebook leads to Mailchimp through Zapier and included follow-up email recommendations. Later, we consolidated fragmented audiences, tested open targeting and Advantage+ Shopping, and refreshed catalog and new-release creative.
Retention remained part of the discussion throughout the relationship. The team coordinated remarketing around promotions and explored returning-customer offers, email and rewards. Those recommendations complemented the paid-media work; they are not presented as a fully agency-managed email or loyalty program.
Four15 helped coordinate seasonal sales, category promotions and different offer formats, including percentage discounts and buy-one-get-one offers. We also recommended testing a higher free-shipping threshold to encourage larger baskets. In spring 2023, the notes reported an increase in average order value after a change to free shipping above $70, with further threshold testing later.
The latest Shopify summary showed average order value of $71.45 for 2023 to date versus $65.92 in 2022, an 8.4% increase. That is an overall store result; the records do not isolate how much came from the shipping change versus product mix, prices or promotions.
After its first $100,000 month in 2021, the store reached approximately $132,000 in July 2023 and $122,435 in August. November also exceeded $100,000. By the final December review, year-to-date Shopify sales had passed $1.12 million. Four15’s contribution was the ongoing acquisition, testing and store-support work behind that larger direct-to-consumer business.