Brand Guide
Unlock
Confirmed values are approved Brand Profile constraints. Items labeled Reference or Inferred are supporting context, not hard brand rules.
Logo & Identity
Confirmed
Primary logo
Confirmed
SVG · 523×107 https://www.unlock.com/app/uploads/logo-header.svg
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Other logo
Confirmed
SVG · 148×30 https://www.unlock.com/app/uploads/logo-footer-1.svg
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Mark logo
Confirmed
PNG · 512×512 https://www.unlock.com/app/uploads/cropped-site-icon.png
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These website-sourced logo files were explicitly confirmed in onboarding. Client-provided SVG or transparent full-resolution PNG files should replace them when available.
Colors
ConfirmedBackground
#FFFFFFPrimary
#0022FFSurface
#D0D2D6Text
#1C1D1ETypography
ConfirmedGilroybody
Imagery
Confirmed directionPhotography
Confirmedwarm, natural residential lifestyle photography featuring real people/homeowners and homes; bright natural light; aspirational but approachable.
Image Treatment
Confirmedavoid unapproved filters, arbitrary color shifts, and visual treatments that conflict with the confirmed website references.
Approved visual assets
A couple laughs together while petting their dog in their sun-filled living room.
Confirmed
JPG · 2048×1365 https://www.unlock.com/app/uploads/unlock_homecouple-2048x1365.jpg
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Website image reference
Confirmed
JPG · 1280×720 https://www.unlock.com/app/uploads/understandingHEAs_thumb.jpg
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Woman smiling with text overlay: "10 common ways to use HEA funds" — Unlock home equity article thumbnail
Confirmed
JPG · 1280×729 https://www.unlock.com/app/uploads/10commonwaystouseHEAfunds_thumb.jpg
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Website image reference
Confirmed
JPG · 1280×720 https://www.unlock.com/app/uploads/sevenquestionsaboutHEA_thumb.jpg
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Website image reference
Confirmed
WEBP · 644×430 https://www.unlock.com/app/uploads/basic-calc-1.webp
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Website image reference
Confirmed
PNG · 1600×900 https://www.unlock.com/app/uploads/Unlock-Customer-Story-Nick-Thumbnail.png
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Website image reference
Confirmed
JPG · 2048×1084 https://www.unlock.com/app/uploads/Unlock-Customer-Story-Tom-2048x1084.jpg
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Components
ConfirmedCorner styles
CTA language
Creative Rules
Approved rulesDo
- Use the confirmed residential/lifestyle photography direction consistently.
- Use only confirmed brand colors for major visual accents and UI elements.
Don't
- Do not introduce unapproved colors, filters, or visual treatments.
References
SourcesPrimary website
https://www.unlock.com/Confirmed sourceOpen source ↗
Figma / Design System
https://www.figma.com/design/B7kpkFmSiqECidVP6Ajgjr/Unlock---Ads-2026?node-id=1-81&t=79kpe6s4PbpJZKGa-1Reference onlyOpen source ↗
A couple laughs together while petting their dog in their sun-filled living room.
https://www.unlock.com/app/uploads/unlock_homecouple-2048x1365.jpgConfirmed sourceOpen source ↗
Website image reference
https://www.unlock.com/app/uploads/understandingHEAs_thumb.jpgConfirmed sourceOpen source ↗
Woman smiling with text overlay: "10 common ways to use HEA funds" — Unlock home equity article thumbnail
https://www.unlock.com/app/uploads/10commonwaystouseHEAfunds_thumb.jpgConfirmed sourceOpen source ↗
Website image reference
https://www.unlock.com/app/uploads/sevenquestionsaboutHEA_thumb.jpgConfirmed sourceOpen source ↗
Website image reference
https://www.unlock.com/app/uploads/basic-calc-1.webpConfirmed sourceOpen source ↗
Website image reference
https://www.unlock.com/app/uploads/Unlock-Customer-Story-Nick-Thumbnail.pngConfirmed sourceOpen source ↗
Website image reference
https://www.unlock.com/app/uploads/Unlock-Customer-Story-Tom-2048x1084.jpgConfirmed sourceOpen source ↗