Brand Guide
TrueCore Capital
Confirmed values are approved Brand Profile constraints. Items labeled Reference or Inferred are supporting context, not hard brand rules.
Logo & Identity
Confirmed
Primary logo
Confirmed
SVG · 274×36 https://truecorecapital.com/wp-content/themes/truecore/assets/images/logo/logo-dark.svg
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Mark logo
Confirmed
PNG · 180×180 https://truecorecapital.com/wp-content/themes/truecore/assets/favicons/apple-touch-icon.png
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These website-sourced logo files were explicitly confirmed in onboarding. Client-provided SVG or transparent full-resolution PNG files should replace them when available.
Colors
ConfirmedBackground
#FFFFFFText
#212529Primary
#0D6EFDSurface
#DEE2E6Accent
#208024Typography
ConfirmedRobotobody
Imagery
Confirmed directionIllustration / Graphics
Confirmedclean line-based illustration/graphic treatment with simple geometry, restrained detail, and brand-color accents.
Image Treatment
Confirmedavoid unapproved filters, arbitrary color shifts, and visual treatments that conflict with the confirmed website references.
Approved visual assets
Website image reference
Confirmed
SVG · 40×40 https://truecorecapital.com/wp-content/themes/truecore/assets/images/iconbox/call-icon.svg
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Website image reference
Confirmed
WEBP · 600×338 https://truecorecapital.com/wp-content/uploads/pexels-silverkblack-23496866-scaled-1-1.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/skid-steer-1.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/semi.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/line-of-credit.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/portfolio-diversification.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/tractor.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/skid-steer-2.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/power-plant.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/kitchen.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/3d-printer.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/factory-machine.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/mri.webp
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Website image reference
Confirmed
WEBP · 512×512 https://truecorecapital.com/wp-content/uploads/financial-management.webp
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manufacturing equipment financing
Confirmed
WEBP · 2048×1152 https://truecorecapital.com/wp-content/uploads/AdobeStock_168980817-2048x1152.webp
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dump truck financing
Confirmed
WEBP · 2048×1363 https://truecorecapital.com/wp-content/uploads/AdobeStock_36585640-2048x1363.webp
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Components
ConfirmedCorner styles
CTA language
Creative Rules
Approved rulesDo
- Keep illustration treatments consistent with the confirmed line/graphic style.
- Use only confirmed brand colors for major visual accents and UI elements.
Don't
- Do not introduce unapproved colors, filters, or visual treatments.
References
SourcesPrimary website
https://truecorecapital.com/Confirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/themes/truecore/assets/images/iconbox/call-icon.svgConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/pexels-silverkblack-23496866-scaled-1-1.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/skid-steer-1.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/semi.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/line-of-credit.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/portfolio-diversification.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/semi.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/tractor.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/skid-steer-2.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/power-plant.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/kitchen.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/3d-printer.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/factory-machine.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/mri.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/financial-management.webpConfirmed sourceOpen source ↗
Website image reference
https://truecorecapital.com/wp-content/uploads/portfolio-diversification.webpConfirmed sourceOpen source ↗
manufacturing equipment financing
https://truecorecapital.com/wp-content/uploads/AdobeStock_168980817-2048x1152.webpConfirmed sourceOpen source ↗
dump truck financing
https://truecorecapital.com/wp-content/uploads/AdobeStock_36585640-2048x1363.webpConfirmed sourceOpen source ↗