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Brand Guide

Formation

Confirmed profile
Download all assets (.zip) Brand Profile JSON AI Context

Confirmed values are approved Brand Profile constraints. Items labeled Reference or Inferred are supporting context, not hard brand rules.

Logo & Identity

Confirmed
Primary logo preview
Primary logo Confirmed
SVG · 119×20 https://formation.dev/_next/static/media/fulllogo-inverted.32mwfyfvvxjg6.svg Open Original ↗
Mark logo preview
Mark logo Confirmed
PNG · 180×180 https://formationdev.s3.us-west-2.amazonaws.com/favicon-apple-touch-icon.png Open Original ↗

These website-sourced logo files were explicitly confirmed in onboarding. Client-provided SVG or transparent full-resolution PNG files should replace them when available.

Colors

Confirmed
Background#FFFFFF
Primary#0E63F6
Text#121D28
Surface#E8E8E9

Typography

Confirmed
IBM Plex Sansdisplay
.875remheading
1.25rembody
1.125remcta

Imagery

Confirmed direction

Illustration / Graphics

Confirmed

clean line-based illustration/graphic treatment with simple geometry, restrained detail, and brand-color accents.

Image Treatment

Confirmed

avoid unapproved filters, arbitrary color shifts, and visual treatments that conflict with the confirmed website references.

Approved visual assets

Sharpen where it counts preview
Sharpen where it counts Confirmed
PNG · 888×830 https://formation.dev/_next/static/media/home_efficient.41cby9vzkyb30.png Open Original ↗
Then close the offer preview
Then close the offer Confirmed
PNG · 1090×800 https://formation.dev/_next/static/media/home_support.2qlyv2bobkw_w.png Open Original ↗
Website image reference preview
Website image reference Confirmed
SVG · 25×20 https://formation.dev/_next/static/media/icon_twitter.43pdvgap0_4xi.svg Open Original ↗
Website image reference preview
Website image reference Confirmed
SVG · 25×25 https://formation.dev/_next/static/media/icon_linkedin.1te3ytpxsextr.svg Open Original ↗
Website image reference preview
Website image reference Confirmed
SVG · 24×24 https://formation.dev/_next/static/media/icon_facebook.2obmrsr_qhe95.svg Open Original ↗

Components

Confirmed

Corner styles

Pill / fully rounded · 999px

CTA language

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Creative Rules

Approved rules

Do

  • Keep illustration treatments consistent with the confirmed line/graphic style.
  • Use only confirmed brand colors for major visual accents and UI elements.

Don't

  • Do not introduce unapproved colors, filters, or visual treatments.

References

Sources
Primary websitehttps://formation.dev/
Confirmed sourceOpen source ↗
Sharpen where it countshttps://formation.dev/_next/static/media/home_efficient.41cby9vzkyb30.png
Confirmed sourceOpen source ↗
Then close the offerhttps://formation.dev/_next/static/media/home_support.2qlyv2bobkw_w.png
Confirmed sourceOpen source ↗
Website image referencehttps://formation.dev/_next/static/media/icon_twitter.43pdvgap0_4xi.svg
Confirmed sourceOpen source ↗
Website image referencehttps://formation.dev/_next/static/media/icon_linkedin.1te3ytpxsextr.svg
Confirmed sourceOpen source ↗
Website image referencehttps://formation.dev/_next/static/media/icon_facebook.2obmrsr_qhe95.svg
Confirmed sourceOpen source ↗